Our biggest box office week in history finished yesterday, with nearly six thousand cinema tickets sold. We passed our previous record by about 10%. A few things happened to make this possible: the perfectly timed release of A SINGLE MAN, its Oscar nomination in the bag a week before opening, Valentine's Day, Half term (with PONYO for the little ones), a LORD OF THE RINGS all-nighter which added revenue to a time slot when we'd otherwise be closed, and a sold out show of BREAKFAST AT TIFFANY'S.
I was in Berlin all week, so was spared the really hard work (as someone pointed out on Twitter, maybe I should go away more often), but as always the fantastic staff at the Dukes held it together beautifully.
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