Monday 1 February 2010

UK Box Office 29-31 Jan

No change here. AVATAR takes the top spot again, accumulating over £64 million in the UK, and moving up the all-time charts to number four just behind HARRY POTTER AND THE PHILOSOPHER'S STONE. It's already taken the American domestic title, as well as the worldwide gross. And it doesn't seem to be slowing down. Jesus.

The biggest new entry this weekend is Mel Gibson's return to acting EDGE OF DARKNESS, a pretty standard vehicle which seems a throwback to the 1990s. PRECIOUS debuted within the Top 10 from only 47 cinemas, with a really fantastic £5K average. ICON will be able to play this and expand across the country as the Oscar nominations roll in.

1- AVATAR (£4,835,127)
2- ALVIN & THE CHIPMUNKS 2 (£1,193,213)
3- EDGE OF DARKNESS (£1,169,767)
4- SHERLOCK HOLMES (£1,143,686)
5- IT'S COMPLICATED (£847,965)
6- UP IN THE AIR (£735,461)
7- TOY STORY 2 3D (£690,291)
8- THE BOOK OF ELI (£484,983)
9- PRECIOUS (£258,819)
10-DAYBREAKERS (£238,840)

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