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Friday, 17 July 2009

Harry Potter Breaks Records


Harry Potter opened on midnight showings across the world on Wednesday night, and managed to break the worldwide box office record for opening day with more than $104 million by combining the domestic gross of $58.18M and the international totals of $45.85M.

It also broke records here in the UK, with the biggest Wednesday night opening (£3 million) and in the US, a $200 million 5-day weekend opening is now possible.

The build-up from fans due to the delay in release from November last year has created a pent-up desire to see this film which has resulted in these spectacular numbers. Solid reviews (84% freshness at Rotten Tomatoes) will convince older viewers to give the film a chance as well.

This franchise still has legs, with two more films to follow, in 2010 and 2011. Once it finishes, the UK will struggle to find such a lucrative property to fuel its share of worldwide box office revenue.

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