Cinemas in a Pandemic?

I was wondering, as we are in the middle of this 'swine flu' hysteria, rather selfishly, how it will affect cinemagoing. If things go according the doomsayers at the WHO, authorities will probably have to close cinemas (as all public spaces).

I have a feeling we won't get that far and as Simon Jenkins said in yesterday's Guardian, it's much ado about nothing.

But the facts have never gotten in the way of a good old fashioned mass panic, so we could be in for some slow weeks ahead.

Last night two customers were seen emerging from the cinema wearing face masks, which brought up many questions: surely if you were that concerned about catching it, you wouldn't go to the movies, and secondly, why weren't they wearing them on their way in? Did something about the plot of IN THE LOOP trigger a panic?