Monday, 27 April 2009
Shifty gives way to In The Loop
As I predicted here, SHIFTY ran into some trouble when it opened on Friday and we've decided to pull some of its show times this week and play more shows of IN THE LOOP. Yes, a small indie film is losing shows, but at least it's losing them to another British film, and a very good one at that.
I think the challenges that marketing a film like SHIFTY presents are vast, and despite it being a fantastic film, well reviewed and full of energy, it was always going to struggle finding an audience.