For the first time ever, we put Johnny Depp's pretty cheekbones on the cover of the Duke of York's programme. This has resulted in the edition being so popular that we've had to order a re-print.
When talking to Shephali Patel, head of marketing for Universal Pictures UK, she confirmed what many of us suspected: Johnny Depp is box office gold. Women love him, men want to be him, he has arthouse credibility and commercial appeal. Sex, prestige and danger. No wonder he is at the centre of the PUBLIC ENEMIES campaign.
It would be interesting to see what effect using Johnny's face on the cover has on VANITY FAIR sales.
I hope this all bodes well for PUBLIC ENEMIES.
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