Tuesday, 16 June 2009
Looking For Eric
As Charles Gant describes in his blog at The Guardian, LOOKING FOR ERIC didn't take off as its distributor Icon, had hoped for.
Heavy TV advertising and a wide release of 239 prints across the country, plus an intense press tour from Cantona himself didn't bring the average moviegoer out.
The good weather is holding (at least outside of London) and given that it's so early in the summer, audiences are not taking the sun for granted. So a combination of good word of mouth and rain are the only things that can take ERIC into hit category.