Monday, 29 June 2009
Transformers: Revenge of the Fallen, the critically lambasted Michael Bay robot porn flick, made an astonishing $387 million worldwide in its opening weekend. It came just a couple of million short of breaking The Dark Knight's record last year.
With that depressing news in mind, things don't get better closer to home. Rudo Y Cursi, despite good reviews and the sex appeal of Gael Garcia Bernal and Diego Luna, didn't really take off. The hot weather and Glastonbury didn't help.
A cluster of popular films arrives in July: Public Enemies and Ice Age 3D on Friday, Bruno the week after, and then the film that will wipe us all away: Harry Potter. So that leaves about a week for each film to make its impact on the box office.
I've bought my hat and waistcoat for Friday - hopefully I'll see some of you at our red carpet premiere...