3D Marches on

Another 3D related record was broken this weekend when Pixar's UP opened in 1,534 3D theatres out of a total of 3,766.

With an estimated total take for the weekend of $68 million, this is the biggest 3D release so far, and Pixar's reputation and popularity should cement 3D in the public's mind as much as the often-touted AVATAR.

The fact that industry leading animation giant Pixar decided to jump on the stereoscopic bandwagon is proof that this is not your grandad's 3D - or your older brother's. Like it or not, it's here to stay.