Tuesday, 5 May 2009
Uk Box Office vs City Screen Box Office
The differences between the national box office chart and the City Screen chart highlights the disparity between mainstream audiences and the arthouse customers.
The weekend of 24-26 April, the number one film in the UK was State of Play. At Picturehouse cinemas, though, it was In the Loop. The number two film nationally was Monsters Vs Aliens, which didn't even make the top five at Picturehouse sites.
Fast & Furious, the number three film nationally, didn't even appear to play at almost any Picturehouse sites. What does this demonstrate? Perhaps that we're not competing with the multiplexes, since often we're not even showing the same films, but rather complementing them. That the diet of films aimed at tweens is NOT the only option out there if you know where to look.