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Saturday, 2 May 2009

The summer begins


The sun is out, and a spin-off franchise is released. It must be summer. X-Men Origins: Wolverine opened worldwide this weekend (in fact you could see the film from Tuesday night at the Odeon!) and in the US it's most likely going to take around $90 million.

Not bad for a film that's been available to download for months, received middling reviews, and was released in the middle of a global flu panic. Movies are, after all, the last refuge for people to escape. Thank goodness.

2 comments:

  1. THere's a paradox here-if people don't go to the cinema in hot weather why are all the tentpoles released in the summer?Maybe there's a difference between the US and UK here.I know some people go to the cinema in NYC specifically for the air-con;you could advertise the DUke's as the cinema where the temperature never changes fro m summer to winter internally

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  2. Yes there is a cultural divide. British people will not go indoors if the sun is out no matter how hot it is. In the States, the cinema is seen as an escape from the heat, and ever since 1975, when Jaws was released, the summer has been the time of the year for it. School vacations have a lot to do with it as well, as most summer films are aimed at children or young teenagers.

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