Thursday, 7 May 2009
To go where no film has gone before
I saw STAR TREK last night at the Odeon at a midnight show, with our Trekkie bar manager Sarah and her boyfriend Ulysses. While I enjoyed the film and thought it was a loving and clever recreation of everything that made the original series so great, I also had a strong feeling that this is going to be one of the biggest films of the year.
The ingredients are all there: a built-in fanbase, a young, sexy cast, plenty of action, sci-fi, amazing effects, a bit of romance, a relatively short running time, and a relentless pace that while never gives up is not tiring like so many Michael Bay films.
If the history of the box office of Star Trek shows us anything, is that audiences prefer the films when they are light and entertaining, rather than self-important. Hence Star Trek IV is the number one on the chart, followed by First Contact.
I'd say this has huge blockbuster potential: around £30 million in the UK alone.