Commercially speaking, there are only two awards that can make a difference: an Oscar or the Cannes Palme D'Or. Haneke's The White Ribbon (distributed in the UK by Artificial Eye) has just collected the Cannes top prize. Will it translate into admissions? Here's a look at the previous 5 years:
2004 - Fahrenheit 9/11 - £6.5 million
2005 - The Child - £100,000 (aproximate figure)
2006 - The Wind That Shakes the Barley - £3.65 million
2007 - 4 Months, 3 Weeks, 2 Days - £300,000 (aprox figure)
2008 - The Class - £1 million ( estimated)
2009 - The White Ribbon - ?
Apart from The Child and 4 Months, which were incredibly challenging subject matters for audiences, involving abortion and child trafficking, the prize seems to have box office gold attached to it. We'll have to wait until the autumn months to find out.
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