Wednesday, 27 May 2009

Inverse Proportional Trailer Rule

This is a very unscientific study, but it seems that the better the trailer, the worse the film, and vice-versa. I've held this opinion for a while now, as it seems that the more heavily stylised, the emptier the character, the dumber the plot, the easier it is to make a good film trailer.
The most recent example of this is Sherlock Holmes. The trailer is funny, full of action, cheeky, knowing, beautifully shot, and you can almost feel yourself reaching for your pocket to buy a ticket. But there is really no chance this could be a good film, given it's directed by Guy Ritchie, movie criminal number one.

Any trailer by Michael Bay usually can put me in the 'summer mood' but the films are always 100% awful. On the opposite side of things: Children of Men had a very unclear, messy trailer and it was one of the best films of its year.

Does anyone have any other examples?

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